So your vision has now come to fruition and you have your own company now set up and operational. It’s exciting times ahead, there’s no doubt about it. However, we’re aware of your need and desire (we assume) to really drive your business and start fulfilling the potential and making a splash in the marketplace.
We thought we would start from scratch here, and offer some useful tips into a beginners guide to marketing your small business.
We fully appreciate that attempting to entice new sales leads into your business and market your business and its ideas with a zero or minimal budget can be tricky, but you’ll be surprised as we believe it’s not as hard as you may think…
Once a small company’s main overheads have been paid, attempting to justify a significant outlay for marketing practices may seem unrealistic and unnecessary. It is common for there to be not much left in the budget for marketing expenditure.
In an understandable way of thinking, in the infancy of a company it’s certainly not considered imperative to invest a large proportion of the budget with marketing and investing the same level of time. There is going to be so much else to do at this stage. But we suggest that it’s ideal to adapt an ethos based on the ‘work smarter not harder’ theory.
So what are the best wedges of advice available for people in the above situation?
When (or possibly if) you have some available time, it’s beneficial to research online communities that are related to your industry. There is much information to gain from involving yourself online; such as developing your idea on customer profiles, content research or virtual networking for example. Having some form of existence on social media is effectively a must in this day and age; as the potential available to investing time in building online presence, it’s a no brainer to get involved and explore.
Again touching upon the need for online presence; getting ‘mapped out’ by Google is key, so first and foremost potential customers know where they can find you. Potential customers may be deterred from following up a quick search if they’re unable to find your office. Also, let your target audience know your thoughts, and get blogging! Keep this related when you can and also use this space as a PR platform to really express insight into your company’s philosophy and ideas.
Relating your company to big events or stories as you can capitalize on an already largely published situation, and you can essentially entice people in to communicate with you through an ‘ulterior motive.’ Your company could also become synonymous with one of these events/stories which can have a positive impact on a brand, but on the flipside you would have to be careful on becoming associated with something negative.
In relation to customers that you may already have on board; there’s no reason why these relationships can’t be enhanced and developed, and you reach a point where, ‘your existing customers can be your biggest supporters.’ Simple personalized communication with customers is the ideal start, it’s quick and easy to do and done correct will have a tangible effect on your company.
Finally, collaboration with other organizations is something that should always be investigated. Striking up the right collaboration or partnership can open up new opportunities and change your company’s view of winning new business. There are opportunities out there if you can find out!