3 effective marketing philosophies for small businesses.
Any entrepreneur’s or small business owners who aspire to grow their business know that they have to engage in some form of marketing. Growth doesn’t occur by accident, and some idea of strategy needs to be thought through.
Traditional marketing is dying.. In with the new
Modern consumers are very much now in control of what content and marketing they view, and exactly how they view it. Due to a digitally enriched world, and the number of platforms that consumers view marketing, businesses need to be more innovative, with it being critical to tailor the output even further to meet the needs and desires of the end consumer.
Rather than pushing a message out to as many people as possible and hoping you hit a few targets; think about the detail customer profile. Don’t waste resource and money on aimless marketing campaigns. Instead, build content that addresses your target customer’s specific problems and relate to them as much as you can. This is inbound marketing and as a model is ideal with smaller businesses as it’s much more cost effective than traditional outbound marketing. The result being that a company should introduce a more committed following, thus converting them into sales without added expenditure.
One of the most relevant, effective and cheap options for small business is the use of social media to find custom. There are many platforms now available for businesses to project themselves as a credible brand to then reinforce this repeatedly. Content can be shared quickly, and relationships can be built and developed at the same rate. Customer referrals can be spread quickly too, with prospective customers and current customers being able to begin a communicate pipeline almost instantly, and vice versa.
Become an expert
As a small business, the common mentality is being an advocate and expert in the particular industry or field and also having the opportunity to build a reputation of trust and authority with customers. By providing helpful blog content, webinars, well-researched e-books or other advice and services for your reciprocates; a position of authority is established within the industry by the business.